Free tool

Check the quality of your product feed

Enter your shop's domain — we'll find your Google Merchant Center feed, run 25 quality checks, and show you what can be improved. No signup required.

How it works

Three steps to see the state of your feed.

Enter domain or URL

Provide your shop's address. We'll automatically find the Google Merchant Center feed, or paste the URL directly.

We check 25 parameters

We analyse titles, descriptions, GTIN, variants, prices, images and more. Every product in the feed, no sampling.

You see the score and issues

FeedScore 0-100, problems grouped by priority, examples of specific SKUs. Link works for 30 days.

How do you compare?

Benchmarks based on analysis of Polish e-commerce shops.

Market average

Top 10%

* Data from analysis of 40+ Polish GMC feeds (Q1 2025)

What do we check?

25 Google Merchant Center feed quality parameters, grouped by impact on ad visibility.

CriticalImportantInformational

HTML in product descriptions

Missing GTIN (EAN/UPC)

Missing item_group_id (variants)

Missing google_product_category

Invalid availability value

Missing availability field

Sale price ≥ regular price

Title too short (< 30 chars)

Title too long (> 150 chars)

Title written in ALL CAPS

Description too short (< 100 chars)

Description too long for AI (> 5000 chars)

Missing colour (g:color)

Missing size (g:size)

Brand missing from title

Description identical to title

Missing MPN

Missing additional images

Missing material (g:material)

Promotional text in title

Missing brand (g:brand)

Duplicate GTINs

Missing image (g:image_link)

Price zero or missing

Marketing-only description without tech data

Frequently asked questions

How much does the audit cost?

Nothing. This tool is free and requires no signup — just a domain or feed URL.

How do I find my Google Merchant Center feed URL?

Log in to GMC → Products → Feeds → select your feed → copy the URL. You can also just enter your domain — we'll automatically search for feeds in common locations.

Is scanning safe for my feed?

Yes. We fetch the feed the same way Google does — read-only, no modifications. Your product data is only processed to generate the report.

What do you do with my email address?

We store it to send the report and enforce abuse limits (5 scans / 24h, so the server doesn't get hammered). We don't add you to any mailing list or send marketing without consent.

How long does scanning take?

Small feeds (up to 1,000 products) — a few seconds. Large feeds (50k+ products) can take up to 5 minutes.

What is FeedScore?

A feed quality score on a scale of 0-100. It covers 25 parameters weighted by their impact on Google Shopping visibility. The higher the score, the better your product ads can reach buyers.

How long do I have access to the report?

The report link works for 30 days. Save it if you want to come back to it later.

Questions about your report?

Happy to talk about your specific feed — what to fix, what to leave, what should be a priority. 30 minutes, no charge, no sales pitch.

Book a no-strings call

Or drop me a line at hubert@wearemomentum.pl — I'll reply.